CrackedRabbit Web Productions

About Web Design

here's a long standing business axiom that says "Keep It Simple Stuped" ... KISS for short. As Internet technology grows, the gap between that axiom and reality widens. The idea of simple communications gets lost in frey, replaced by games, gimmicks, widgets, and toys that webmasters clutter pages with. Reading a web page sometimes takes more skill than designing it.

Someone once said, "Conformity is the refuge of the unimaginative." I understand and agree. But, one need not conform to paper cutter design to be non-conformist and imaginative while maintaining simplicity. Web design demands magnetism if the site is to attract and "hold" your visitors long enough to accomplish its objective. Moreover - changing a successful design just to accomodate new web gimmicks is counter-productive.

Observing some basic rules borrowed from the magazine print media not only makes a web page attractive; it also makes it easier to read and comprehend, as well as enhancing its performace over the bandwidth. How often have you made a quick exit because the page took too long to load or was overburdened with advertising and monkey-shines; or the print was too small or too big or blended into the background making it hard to read?

For every time... there is a season, and for every web page there should be a reason. That reason should be immediately obvious. Spending unnecessary time looking for why you visited can be discouraging. Businesses have been known to crash and burn because of poor quality web presentation. People DO judge a book by its cover.